Compare the Market ends free meerkat toy giveaway to focus on 2-4-1 movie tickets
Currently, there are over 15 cuddly meerkat toys to collect, each of which comes complete with a certificate of authenticity: Aleksandr, Bogdan, Maiya, Sergei, Vassily, Yakov, and Baby Oleg. We’ve designed this site to be as user-friendly as possible with dedicated pages, profiles and descriptions. Aug 31, · EDIT: 16/4/17 - Still after Oleg Olaf and Ayana as Elsa. This is my Dad's Compare the Market/Compare the Meerkat Toy Collection which he has kept up to date.
Compare the Market what animal eats and drinks with its tail canning its long-lasting toy promotion to focus on its Meerkat Movies drive, a move which may come as a blow to customers collecting the furry specimens.
The price comparison website has had success offering free meerkat mascots to new customers as a means of driving footfall and retention, but after seven years it is retiring the scheme. That means members of the public will have a tough time acquiring Aleksandr Orlov and Sergie toys. The brand has been driving commerce by encouraging people to collect all the dolls but the Compare the Market website underlined that fictional meerkat toy-maker Yakov is on a "break" at least hinting at an eventual return for the toys.
The Compare the Market support account on Twitter said: "Rest assured we will still have Limited Editions toys in the future. A Compare the Market spokesperson told The Drum: "Our chief toy maker, Yakov, is taking a very well deserved rest from making toys. All purchases made from 12 May no longer qualify for a toy, but will still be eligible for a whole year of 2-for-1 cinema tickets with Meerkat movies.
Five years ago what is a state custody hold brand hinted that it would retire the meerkats so they've had much more lasting power than was initially thought.
Now it is focusing on Meerkat Movies, the spiritual movie ticket promotion successor to Orange Wednesdaysin partnership with Cinema First. It comes as The Drum understands the brand is soon to launch a new marketing campaign, which may pull in a different direction away from its faithful mascots that have starred alongside the likes of Spider-ManSuperman and BatmanStar WarsThe Kingsmen and Macaulay Culkin.
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Compare the Meerkat is an advertising campaign on British and Australian commercial television for comparethemarket. Orlov is portrayed as being of aristocratic stock and the founder of comparethemeerkat. Orlov's catchphrase is "Simples". The adverts proved popular and became a commercial success for comparethemarket. A book featuring Orlov was published in , and other merchandise has been created in tandem with the campaign.
The campaign, designed by ad-agency VCCP , was launched on 5 January involving a TV spot , companion website and social media links. The advert featured Aleksandr Orlov, a CGI animated anthropomorphic Russian meerkat , who complains at the confusion between his site, comparethemeerkat.
The character explains that he has launched a TV advertising campaign to make visitors aware of the difference. Walsh has directed all of the meerkat television and cinema commercials to date, and has won several awards for the work. In the adverts, Orlov is voiced by Simon Greenall.
On 26 November , Compare the Market began sponsoring the ITV1 's long-running soap opera Coronation Street as part of a three-year deal with producers of the series. The campaign was launched in Australia on 1 February On 3 April , comparethemarket. They partnered with films such as Terminator Genisys and Ant-Man. The advertisements featured the movie trailer, sometimes an interview between Orlov and the cast, and a comment that the movie tickets are two-for-one with Meerkat Movies.
On 3 July , the newly renamed comparethemarket formerly comparethemarket. Later that year in December Auto-Sergei was released which could help people switch to a better deal. Then in , it was upgraded with credit card eligibility checks. The adverts are fronted by Aleksandr Orlov , a meerkat. According to an interview with the character's designer and director, Darren Walsh at Passion Pictures, Orlov became a billionaire in the s.
He is described as living in Moscow, while owning a large mansion in South London, and spends his time on vanity projects such as his website, numerous self-portraits, petitions and film production.
The campaign has also featured secondary characters from amongst Orlov's friends, family and employees. The most notable of these is Sergei , Orlov's IT technician, tea-maker and sidekick, who has also featured in his own adverts.
Before working for Aleksandr, he used to be head of the principal design group for the Soviet space programme during the s. He designed the Meer kat space station, and now works with Orlov and Comparethemeerkat. Sergei is first seen in the ad "Sergei", and later guests in " Jacuzzi ", "Art Class" and all three of the "Orlov Family Trilogy" advertisements.
Sergei had been frequently mentioned on Orlov's Twitter and Facebook accounts, one time was prior to being included in an advert, and Aleksandr even started a petition to add the word 'Simples' to the dictionary because Sergei did not approve of the word in a game of Scrabble.
In one advert where he phones his father, his full name is confirmed to be Sergei Vladimanov. The campaign focused on a fictional Russian village named Meerkovo, which was actually filmed in the British county of Suffolk.
The new characters were Maiya , Yakov , Vassily and Bogdan. A companion website was set up for the campaign containing a map of the town.
In they made a return in Coronation Street bumpers. More recently, the adverts have featured Oleg , a 'meerpup' a term the meerkats use to refer to a baby who first appeared in an advert broadcast on 25 December , where Sergei and Aleksandr find him on their doorstep and take him in.
On 25 December , whilst on a trip to Africa with Aleksandr and Sergei, Oleg decides to stay there after befriending the meerkats there.
He reappears when he has a dream in Oleg lived in an African village with another pup named Ayana until their home was destroyed by bulldozers. They hitchhiked across the world looking for Aleksandr and Sergei, and finally found them in San Francisco, where they reassumed care of both Oleg and Ayana. The April campaign saw the launch of Meerkat Movies. After suffering from empty nest syndrome, Aleksandr and Sergei travel to Hollywood for a holiday, and whilst on a set tour Aleksandr realises that the best way to reward customers is with cinema tickets.
In October , an advert was shown where Sergei goes on a date to a cinema with Nicole Kidman. Ayana first appeared in a Frozen themed advert in late , and was a young meerkat whom Oleg appeared to have befriended in Africa. She speaks with an English accent. This advert featured the first appearance of Oleg in almost two years. Since the launch of Meerkat Movies, only Aleksandr and Sergei regularly appeared in the main television advertisements, though the Meerkovo characters continued to feature in the Coronation Street sponsorship bumpers after In December , Auto Sergei , an animatronic meerkat, was introduced, to make life "simples" and then was upgraded for credit card use he featured in adverts where Aleksandr acts like a CEO for a big company, while Sergei takes on a similar appearance to Steve Jobs in some adverts.
After Oleg and Ayana's return in , a new advert series was shown called Endless Adventures , where the meerkats would walk into a door and find themselves in a movie which are usually made up ones except for Farmageddon: A Shaun the Sheep Movie , which was animated by Aardman. In July , in an advert for Meerkat Meals and Meerkat Movies, Aleksandr and Sergei are in San Francisco where they reunite with Oleg, who along with his friend Ayana, travelled from Africa to look for them after several bulldozers destroyed their home.
But, like all good things it has to come to an end This lead to complaints on Twitter. Following the campaign, comparethemarket. In , Aleksandr and Sergei featured on the Neighbourhood Watch logo to mark the charity's 50th anniversary. On 11 August , an opinion piece in The Guardian newspaper accused the advert series of racism for mocking Eastern European accents.
However, the Advertising Standards Authority , following a complaint by the author of the article, stated that it had not received any similar complaints, and ultimately decided to take no action. The book generated more pre-orders than that of other books released at the same time including Tony Blair 's memoirs and more than double the pre-orders of autobiographies by Cheryl Cole , David Jason , Russell Brand , Jon Snow , Melanie Chisholm and Dannii Minogue.
The British website hosts downloads such as wallpapers , ringtones, text alerts, voicemail messages and some commercial videos. There is also an iPhone application containing background information, a database of English phrases in "meerkat" pronunciation created from audio clips from the TV adverts , a mongoose "detector", and some videos. The British site previously had these features, however it no longer has them and the app is no longer available, however there is a Meerkat Movies app to redeem the voucher code.
From 1 July , a stuffed toy representing one of the characters had been given away with each policy sold via the website. In December , a baby meerkat called Oleg was introduced and subsequently released a toy. In December Oleg was removed from adverts, but despite this the toy was still available up until In addition to the seven main characters, there have been limited releases of the school teacher Maiya in a spy outfit, and baby Oleg in a safari outfit.
To mark the launch of Batman v Superman: Dawn of Justice two new meerkat toys were released featuring Sergei in a Superman outfit and Aleksandr in a Batman outfit.
In December , two more toys were released as limited editions featuring Oleg as Olaf and a new character Ayana as Elsa from Disney's Frozen. To celebrate the 40th anniversary of Star Wars in April , another two new meerkat toys were released featuring Aleksandr in a Luke Skywalker outfit, Sergei in an Obi-Wan Kenobi outfit.
In the Christmas of and early , an advert featured Oleg in an BB-8 outfit. All Toys were not available after May From Wikipedia, the free encyclopedia. The Independent. Archived from the original on 25 June Retrieved 1 August The Daily Telegraph. Ipswich Star. Retrieved 1 November Archived from the original on 5 June Haymarket Media PLC.
Retrieved 11 August Daily Telegraph. Retrieved 13 August Good News Shared. Not good enough - Peter Jones" — via www. Compare the Market. Retrieved 20 June Categories : Fictional anthropomorphic characters Advertising characters Fictional mongooses in British television Mascots introduced in British television commercials Male characters in advertising.
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